Grow Your Business by Shifting from Customer Satisfaction to Customer Experience
Most business leaders agree that keeping customers happy is a priority, and that it’s cheaper to retain existing customers than to find new ones. Yet it seems like many companies place too much emphasis on searching for new customers rather than tending to the ones they already have. Further, many companies' customer retention efforts focus on customer satisfaction – fixing problems after they occur – rather than improving the customer experience.
In Grow Your Business By Shifting From Customer Satisfaction To Customer Experience you'll learn through real-world examples how your business can:
- Avoid pitfalls in your journey from customer satisfaction to customer experience while growing your business.
- Shift employee thinking from reactive to proactive to anticipate customer needs in a digital economy.
- Implement best practices for delivering a great overall customer experience – from discovery to purchase to customers retention.
Download the white paper to learn how you can transform your business by creating a satisfying end-to-end experience in which customers want to return, whether your business is digital or brick and mortar.