Why Video Is More Important Than Ever For Businesses

There’s no question video helped us all get through 2020, and we’re not just talking about the growing number of streaming services that helped us idle away the winter and spring months.

Video, quite frankly, helped keep businesses alive, thanks to evolving conferencing technologies, innovative thinking by company heads and IT managers, and a willingness to adapt by, well, nearly everyone!

Looking forward to 2021, there’s no indication the power of video will slow down. This coming year, the average person will spend 100 minutes every day watching online videos.

Throw in an abrupt culture shift to remote working and it’s no wonder businesses are scrambling to implement it into their business and marketing plans.

Here are three key reasons why video will figure so largely in 2021.

Reason 1:  It keeps you connected to your staff and clients

In 2020, video conferencing went from a cool (but somewhat awkward) novelty to an essential (and yes, still awkward initially) part of conducting businesses. There was simply no other way to hold a staff meeting or have some face-time with clients.

At first, it was met with some resistance (and a wealth of “Brady Bunch” grid jokes). But look at us now! We hold multiple video conferences every week (and for some businesses, every day).

Why Video Is More Important Than Ever For Businesses

We’ve become more comfortable with the technology. We’ve gotten better at screen-sharing, setting up breakout rooms, and unmuting ourselves before speaking (mostly).

We’ve also discovered the power and long-term benefits of video conferencing. It has been shown to boost productivity and reduce travel time and expenses.

Have a client a state or two away and only meet up a couple times a year? Now it’s becoming commonplace to virtually meet up with little to no notice, without requiring any travel.

Video conferencing helps your employees maintain human connections with each other, which helps speed up decision making and improve collaboration.

Reason 2:  It keeps you connected to your industry

A countless number of conferences, trade shows, and other in-person events were cancelled in 2020.

While some corporate gatherings may be poised to return in late 2021 and beyond, it will likely never return to what it once was…and that’s not necessarily a bad thing.

Many industries are seeing the monetary value of keeping these events as digital-only or hybrid affairs.

For one, professional marketers have become more comfortable with virtual events, with a 75% satisfaction rate. And, needless to say, the amount you save on air travel, hotel accommodations, and meals is considerable.

If you’re planning to attend an industry event in the future, expect video to be a big part of it. And if you’re hosting an event with virtual elements, read our article for tips here.

Reason 3:  It keeps you connected to your customers

Once upon a time, video was simply a complementary, nice-to-have component of content marketing. That rapidly began to change, even before 2020.

According to HubSpot, video marketing became the most common content format in 2019, overtaking blogs and infographics.

From website home pages to social media to live streaming and beyond, video has become increasingly important on every platform and channel, especially heading into 2021.

Just as many employees are working from home, many customers are buying products and services online as well, and video is the ideal way to engage with your audience and interact with them on a more human level.

It’s clear that video has touched almost all aspects of business, and that its importance is only growing. That makes it more important than ever to have the bandwidth and speed to handle all that extra video content.

Our Business Class Internet offers high-capacity, symmetrical speeds to support all of your business needs. Contact us today to learn more about our full suite of products and services, all designed to help your organization operate more efficiently and productively.