When organizations embrace the most innovative tech trends, they can be more competitive within their market. The tech trends at the top of the list for 2018 include the increased use of cloud-based solutions, cybersecurity preventative measures, augmented and virtual reality, and social media for on-demand interaction.
Employees working remotely has created the need for more rigid document control and an increase in the use of digital storage and file sharing solutions such as Google Drive, Dropbox, and OneDrive. Many cloud-services providers also offer mobile applications, so that you can work on any device, at any time, and anywhere if you have an internet connection. These solutions eliminate the hassle of multiple works in progress going through email and allows everyone to see one actively changing document. This improves collaboration and efficiency, particularly when workers are frequently in different time zones or regions.
When the loss of a single document could make or break your business, it is critical that you increase the cybersecurity measures used to prevent loss, whether data or physical loss. Cloud-based solutions offer multiple options for backup. With a managed security protection plan, you can help protect your data from hackers and malware, and get notified rapidly if a potential breach is detected. However, data protection is only half the battle. There should also be an increased awareness to the physical safety of the machine that accesses business files. Even with the ability to erase lost machines remotely, there is no guarantee that data hasn’t been stolen from a missing or compromised laptop, desktop, or handheld device, which could be a devastating loss to your business.
Customers want information and interaction on demand, and they most frequently turn to their social media channels to get it. The more a business can put itself and its content out for customers to see, the less hearsay will play a part in the decision whether to use a product. Facebook Live, Instagram Stories, and even Snapchat are the biggest influencers of the newest buyers in Generation Z. AI assistants and chatbots enable businesses to offer customized shopping experiences through messaging apps such as Messenger, WhatsApp, and Kik. These interactive broadcasts allow for a deeper business-consumer bond than in the past and include educational media such as live chats or streams, broadcasts, and webinars.
The continual increase in the use of technology for small to medium-large business looks to be a major trend in 2018. Organizations will benefit most by learning about and implementing the coming year’s trends of the increased use of cloud-based solutions, cybersecurity preventative measures, and social media for on demand interaction. These trends combined with a transparent customer service experience will ensure your business doesn’t just make it through 2018, but succeeds in 2018.