How Businesses are Upping their Game with Augmented Reality

Companies are changing the way we view the world...and reaping the benefits.

When Pokemon GO exploded onto the scene in the summer of 2016, it did more than reintroduce American culture to classic phrases like, “Hey you kids, get off my lawn!” and beloved characters such as Pikachu, Charizard, and...Trapezoid? (Okay, I flamed out at two.) It also unleashed a billion-dollar demand for more Augmented Reality.

AR technology, which overlays digital information onto a user’s physical environment, currently exists in most smartphones (that’s three billion AR-ready units). And while mass adoption may still be a couple of years away, it’s currently making its way into our lives, and we’re not just talking about Snapchat’s dancing hot dog. Apple (ARKit) and Google (ARCore) have already unveiled their Augmented Reality platforms and more and more companies are adding AR to their arsenal to improve how we shop, work and play!

How Businesses are Upping their Game with Augmented Reality

For Commerce
Augmented Reality provides you with an in-store shopping experience, regardless of where you are, providing you with 3D renderings of potential purchases, from clothes to shoes to furniture and more. Interested in new earrings or makeup? Take a selfie and give yourself a virtual makeover. Bored at the office? Take a Jaguar Land Rover for a test drive, right from your cubicle, and be done in time for the 3:00 meeting (whether you want to be or not). And with AR, not only do you have the luxury of shopping from home, you have a real reason to do it. Amazon’s iOS and Android Augmented Reality apps allow you to walk around your house with your smartphone to see exactly where that new lamp or couch will look best. These are just a few of the many ways major brands are using AR to sell their products and services, and it’s just the tip of the virtual iceberg.

For Education and Training
AR is already playing a featured role in the military, where fighter pilots and even ground troops train with heads-up display units… and in the field of medicine, where students can perform procedures on virtual patients. Now, with the introduction of affordable Augmented Reality glasses and HUD units, companies can offer experiential learning to new hires, placing trainees in real-world situations, even though they’re not real at all. This leads to a safer and ultimately cheaper hands-on experience for new employees and a faster training time.

For Marketing
From a marketing perspective, AR checks virtually every box. It’s engaging. It’s immersive. It’s simple to use, requiring only a mobile device. It provides a one-on-one personal experience. And it still has the “wow factor.” Augmented Reality campaigns generate buzz, get shared, and help businesses elevate and even reinvent their brands. But AR is more than just an easy, fun and interactive tool to play around with. Companies are taking that technology—and the increased brand awareness it creates—and converting it into revenue.

The benefits and opportunities presented by Augmented Reality are just beginning to present themselves, but when it comes to the realities of business communications, RCN is a proven leader. Contact us to learn more about our Ethernet, voice, video and managed services solutions.