6 Marketing Apps & Tools to Help Your Small Business

To get the job done right, you need the right tools. You’ll hear that from any carpenter, mechanic, surgeon or father-in-law catching you hammering in a nail with a wrench (which never would’ve happened if your spouse just put the hammer back in the cabinet where it belongs, but whatever).

The same goes for small business owners. You face countless tasks and responsibilities, from office and project management to marketing. Working without the right tools can make each job more labor-intensive, costing you time and money. Thanks to the digital age there are now a slew of affordable and effective apps for small businesses created to help you out. Here are six “right tools” to lighten your task-juggling load.

HubSpot (for Social Media and Inbound Marketing)

You know how important social media and content marketing is to build brand awareness and increase your customer base, but are you connecting with the right people on the right platforms? HubSpot’s marketing software gives you access to tools that help with social posts, blogging, SEO, calls-to-action and more. It also allows you to see the number of visits, leads and customers that your efforts are generating for your company. Depending on your needs, HubSpot offers free services as well as services up to $3,000+/month.

Canva (Graphic Design)

Need to create a professional-looking graphic for an Instagram post about a new product, a flyer for an upcoming sale, or a blog about the importance of putting hammers back where they actually belong instead of under the sink, behind the couch or wherever it is now? Canva is a great option. They have a slew of pre-formatted templates, styles, fonts and background images, which you can drag-and-drop to create eye-catching marketing collateral. Canva’s basic plan is free, but you can upgrade to a Pro plan for $9.95 /month.

Fiverr (Outsourcing)

Fiverr is a fantastic resource for small business owners working with a skeleton crew. Need WordPress help, headlines for an ad or a new logo design? You can outsource thousands of different tasks to hand-vetted freelancers from all over the world, starting at just $5 per gig. Obviously, prices rise as tasks grow in difficulty.

MailChimp (Email Marketing)

With more than 12 million customers (including some Fortune 500 companies), MailChimp is the most trusted, widely used and cost-friendly email marketing tool available, allowing you to send up to 12,000 emails to 2,000 subscribers for free. It’s a great starting point for building your email list and offers a variety of marketing automation tools that are very user friendly.

Trello (Project Management)

Trello is a great organizational tool that helps you manage projects by arranging them as boards, lists and cards. In one glance, you can monitor what’s being worked on, who’s working on it, and how close an open job is to completion. With Trello, you can manage and prioritize your projects in a fun and flexible way, and it works on any device.

Google Analytics (Market Research)

Google Analytics is a free web analytics service that tracks and reports on the traffic to your website. It allows you to see where your traffic is coming from, what your most popular content is and what keywords are being used to find you. It also provides useful demographic information. For the entrepreneur, it’s a must-have tool and it only takes a few minutes to set up. We’d hammer home the importance of this tool more, that is, if we knew where to find it.

All of these apps will help your small business operate more efficiently and productively. And you can help them help you by having a fast, reliable internet connection. Contact us today to learn more about our suite of communications solutions and multiple internet packages tailored to meet your specific business needs.

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