5 Benefits of Content Marketing for Small Business
Customers today are no longer content (that is, in a state of satisfaction) to learn about a brand solely through traditional advertising. Instead, they want content (that is, creative, relevant and compelling online materials such as blogs or social media posts). According to a survey by DemandMetric, 70% of consumers would rather learn about a company through an article than an ad. And this doesn’t just apply to large enterprises. Customers are looking for valuable content from businesses of all sizes...and often rewarding the companies in return. Here are five benefits you’ll experience when you make inbound (content) marketing part of your promotional planning.
1. It increases your online presence
Instructional videos that address challenges in your industry...blogs that share unique insights...infographics that present new stats in fun and engaging ways. When you write relevant content, your customers will be more likely to interact with it, and even better, they will be more likely to share it...putting it in front of new audiences (and new potential customers). Unlike traditional ads, which vanish once the campaign is over, a great piece of inbound marketing lives on for months...at no additional cost, making for more content (that is, in a state of peaceful happiness) small business owners.
2. It establishes you as a thought leader
Most companies, especially those focused on B2B clients, want to be considered an industry expert, an authority and a trusted source. Content marketing is an ideal vehicle for positioning yourself as a thought leader. By creating articles or videos that speak to potential customers’ pain points and address their questions, your audience will be more likely to click, read, watch, trust and share (oh, yeah, and eventually buy)!
3. It boosts your SEO goals
Any small business knows how hard it is to climb the ranks and compete with larger competitors that dominate the search landscape. Here’s the good news. When it comes to content marketing, size doesn’t matter. The key is delivering quality, pertinent information to your audience. And if you find a particular post of yours is gaining traction, make the added investment and promote it through organic channels and paid social channels. Whatever you spend, it’ll be significantly less than what you would shell out on a print ad, billboard or TV spot.
4. It delivers more bang for your buck
Content marketing is simply a more cost-effective option than traditional advertising. According to a HubSpot statistical report, inbound marketing generates three times as many leads as traditional outbound marketing, while costing 62% less. So, even if you hire a marketing specialist to handle the creation, posting, and tracking of your content, it’s still a far cheaper option.
Once your inbound marketing is up to speed, make sure your communications solutions are, too! Contact us today to learn more about our suite of communications solutions and how we can help your small business operate more efficiently and productively.