To support as many worthy programs and organizations as possible, RCN
typically partners with broad-based charities such as the United Way. In
many cases, we are able to promote the goals of these organizations through
in-kind cable TV advertising space donations that reach our expansive
subscriber base. In addition, our market teams support the local chapters
of a number of charities through monetary and in-kind donations.
RCN also encourages its employees to take part in the communities in which
they work and live by volunteering their time and talents to local chapters of
their favorite charity or organizations bettering their neighborhoods or
improving the lives of others.
Contribution Guidelines
RCN has established a set of charitable giving guidelines to assist 501(c)(3)
nonprofit organizations seeking cash or in-kind donations.
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Current RCN Involvement
United Way of America
RCN Corporation has donated $3 million in cable television airtime to United Way
of America for its "what matters" campaign, which includes a series of four
television public service announcements with topics focusing on the work of the
United Way. The spots, which began airing in January 2007, will rotate on a
quarterly basis through the end of 2007.
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Share Our Strength®
RCN sponsored Share Our Strength® Taste of the Nation in Washington, DC. Taste
of the Nation is the largest culinary benefit supporting the fight to end childhood
hunger in the United States. Events are held in major cities around the country
during the year. Share Our Strength® Taste of the Nation is one of the nation's
leading organizations working to end childhood hunger in America.
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Pennsylvania Stoners Sports Academy
RCN's PA market is a proud sponsor of the Pennsylvania Stoners Sports Academy
(PSSA) and the Pennsylvania Stoners, the newly re-formed Lehigh Valley Minor
League soccer team. PSSA was formed to address local unfulfilled soccer and sports
opportunities due to a lack of training or funds. Its purpose and goal is to improve
the environment of local youth sports in the community. Organized by a board of
directors, PSSA plans to support the Lehigh Valley community by forming youth
training clinics and camps, which will be staffed by the local college and high
school players competing on the Pennsylvania Stoners soccer team. The team will
start league play in the summer of 2008 in the Northeast Division of the National
Premier Soccer League; games will be held in the recently renovated J Birney Crum
Stadium in Allentown.
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